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AS FILM OPENING: EXCEPTIONAL

Preliminary Task: I've Been Expecting You

1 Apr 2011

3: What kind of media institution might distribute your media product and why?

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We named our production company 'Offbeat Productions' because we wanted to make films with conventional genres and themes in an alternative way. We would be a British company that gains funding from large studios in exchange for selling our distribution rights, in order to reach a larger audience. We felt that 'Exceptional' would be an appropriate sort of film for our company because it is set in the UK, and the whole plot doesn't entirely follow the traditional superhero format.


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As we couldn't put any company credits in our opening sequence, we created the fictional 'Box
Spotlight Pictures' which was based entirely off  'Fox Searchlight Pictures'.




Fox Searchlight is a subsidiary of 20th Century Fox Studios, which is owned by News Corp.

We felt that 'Exceptional' would appeal to Fox Searchlight because of their proven track record of distributing high-quality British films, and targeting a similar target audience of 15-25 yrs for many of their films. Seen below are some example of recent Fox Searchlight films.

(500) Days of Summer
This film conveys a similar style to ours in terms of presenting the focal romantic relationship, where the boy takes a long time to get past his social insecurities.


The History Boys
This film presents traditional British humour in the same way that ours attempts to - the awkwardness of being a teenager being a key element of both.




Fox Spotlight films rarely cost more than $20 million to make, although many are a lot less - some are below $1 million. This means that Offbeat Productions wouldn't have to secure funding from external sources that might want to interfere with the production stages of the film.

Publicity Trail

Ideally we could kick-off the publicity trail by releasing exclusive film footage at an event like the San Diego Comic-Con, as comic book / popular culture fans are amongst those in our target audience, and the events are always very well publicised. By getting the key influential bloggers, reporters and journalists excited, this can help boost our Internet presence.

What happens at Comic-Con?
This is Marvel's comic-con showreel from 2009



After this, a lot of advertising would be done via Fox Searchlight's YouTube channel, where teaser trailers would be released and linked into the social networking sites like facebook and twitter, as young people are notorious for using these regularly.

Premiere

The Premiere would take place in Leicester Square, as the film would be made and set in the UK.
We would attempt to create an atmosphere like the 'Kick-Ass' premiere.



Release

Using Fox Spotlight's status in the US as a foothold, 'Exceptional' would be released simultaneously in the UK and US, seeing at those are the two key countries that the film would appeal to - and because the film has a young-adult target market, a simulanous release would prevent film piracy from stopping people going to the cinema. After this, 20th Century Fox would send the film out to its offices worldwide, and any distribition rights would be sold to any country not covered by Fox.

We would want major multiplexes to show our film, as we are intenting for a mass audience reach. The main three that we would target, due to owning many cinemas across the UK, are:

VUE
CINEWORLD
ODEON

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